Friday, December 11, 2015
"It's not about fabric. It's about dreams." -Ralph Lauren
"What I do is make movies with my clothes. Movies via fashion." -Ralph Lauren
The images used to market the clothing are what I would call idealistic "Americanesque"
The ads almost always have a very scenic, outdoor backdrop
There have been numerous family/group ads
This is most likely to show that there is something for everyone
of course all very fantasy-like
Below Is a Ralph Lauren ad that featured Penelope Cruz
The visual information given off seems to that she just got back from riding her horse. Some of the aesthetic symbols used are her clothing, which features what looks like khaki riding pants and a belt. The outfit gives off a very equestrian vibe. Her head appears to be resting on a saddle. These aesthetic symbols give off a very wealthy-preppy-American vibe. This specific ad uses a celebrity. Apparently Ralph Lauren reached out to Ms. Cruz after seeing her in a movie. Vogue.com quotes Ralph Lauren saying "She's a unique combination of beauty and intelligence." about Penelope.