Nike is a company that was founded in 1964 by a track coach and a runner Bill Bowerman and Phillip Knight as Blue Ribbon Sports. In 1978 the company changed its name to Nike Inc. The name was chosen as a reference to the Greek Goddess of Victory. Nike is apparel that is geared towards athletes so the choice to have the brand named after a reference to victory makes a lot of sense. What athlete ever wants defeat?
Nike has managed to become an internally recognized brand. Reflecting athleticism, speed, motivation and victory onto the world. Nike continues to use celebrity endorsements and I believe always will you the most elite of athletes to show the value of their company. The company can also be seen as using motivational quotes to gear to the appeal of their audience.